OUR STORY
MISSION DOGLIBERATED WAS CREATED IN 2019 WITH ONE MISSION: TO CONNECT LIKE-MINDED PEOPLE SAVING ANIMAL'S LIVES - AND SO A COMMUNITY WAS BORN.
Prue Barber, the founder and solo rescuer of Mission DogsLiberated, shares her story of transitioning from a successful career in graphic design to dedicating her life to saving sick and injured animals.
Barber says, “After years of travelling and witnessing animal suffering in Nepal, India, Malaysia, Swizerland, Thailand, and Indonesia, I decided to take action.”
In Bali, Barber offered her design and marketing services pro bono to various animal projects but soon realised that the charity model needed a refresh to continue engaging with pet lovers of the 21st century. By implementing design and marketing strategies, she harnessed the prolific digital platforms that became available – Facebook, Instagram, YouTube, TikTok and Twitter.
In 2019, Mission Paws’ible was officially registered as a certified charity in Indonisia, allowing them to grow their donor base through transparent and tax-deductible fundraising, something fundamental to Barber.
“I HAVE ALWAYS BEEN A PERFECTIONIST WHO DOESN’T LIKE TO ‘BREAK’ RULES. IT WAS PARAMOUNT THAT OUR CHARITY WAS LEGALLY REGISTERED INDONESIA TO ENSURE OUR DONORS KNOW WE ARE MONITORED BY A GOVERNMENT BODY, ENSURING WE ARE DOING EXACTLY WHAT WE SAY WE WILL DO WITH THEIR HARD-EARNED DONATIONS.”
Once Mission DogsLiberated was certified, Barber focused on
storytelling about the animals she rescued. She filmed the
process from rescue through rehabilitation and took her
followers on the journey. Shortly after this, she garnered a
close relationship with video editors at The Dodo, who promoted
the rescued dogs’ stories, which in turn helped grow their
audience, adoptions, and ultimately, donations.
As momentum grew, so did her vision. Barber wanted to save,
help, and reduce the suffering on her island home. She set out
to find land on which to build The Healing Centre.
In 2024, this dream became a reality, and The Healing Centre
opened.
Today, The Healing Centre is fully operational and caring for
600+ animals at once.
“MY STORY ISN’T OVER,” BARBER SAYS. “THERE ARE STILL MANY PROJECTS WE WOULD LIKE TO IMPLEMENT IN BALI, INCLUDING MASS STERILISATION OF STRAY AND OWNED ANIMALS TO REDUCE THE STRAY POPULATION, MASS VACCINATION IN PARTNERSHIP WITH THE LOCAL GOVERNMENT TO ERADICATE RABIES, A MOBILE VET SERVICE TO SUPPORT THOSE NEEDING HELP ON AN ISLAND THAT IS HARD TO NAVIGATE, AND A MOBILE APP TO HELP MONITOR STRAY DOGS AND CATS.”
